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With 80% market share, Google Analytics is the undisputed market leader among web analysis services. But it has its downsides: the data quality is in need of improvement, is commercial and, above all, legally not harmless.
This month the austrian lawyer Max Schrems was successful in front of court: The european court ruled the Privacy Shield invalid. Reason: Our european data protection laws can’t be followed in the USA. The US regards their national safety over that of private personal data and the right for effective judicial legal protection.
Corona has shown: Working from home is possible in many companies. Some studies showed that more than half of the germans wished to flexibly work from home even after the current pandemic.
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