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The basic success component of online events is simple: find and use the right technology. But there are other important points beyond that. We have summarized what is important.
With 80% market share, Google Analytics is the undisputed market leader among web analysis services. But it has its downsides: the data quality is in need of improvement, is commercial and, above all, legally not harmless.
This month the austrian lawyer Max Schrems was successful in front of court: The european court ruled the Privacy Shield invalid. Reason: Our european data protection laws can’t be followed in the USA. The US regards their national safety over that of private personal data and the right for effective judicial legal protection.
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Our experienced project teams understand each of your requirements as an individual challenge.